Independent: Less than 25 percent of the craft brewery is owned or controlled (or equivalent economic interest) by a beverage alcohol industry member that is not itself a craft brewer.

Beer production is attributed to a brewer according to rules of alternating proprietorships. Small: Annual production of 6 million barrels of beer or less (approximately 3 percent of U.S.The Brewers Association defines small and independent craft brewers as: In this instance, Monster is not a beverage alcohol industry member, so this new ownership structure does not affect CANarchy's independence in regard to the beverage alcohol industry. Based on our current information, CANarchy meets the Brewers AssociationР Р†Р вЂљРІвЂћСћs craft brewer definition under the ownership of Monster Energy as presently constituted. The Brewers Association (BA) is aware of CANarchy Craft Brewery CollectiveР Р†Р вЂљРІвЂћСћs pending sale to Monster Beverage. Should we set the timer to see when Artisanal Beverage Venture (owners of Southern Tier, Victory, Sixpoint,Р Р†Р вЂљР’В¦) Р Р†Р вЂљР’ВflipsР Р†Р вЂљРІвЂћСћ their business?Р вЂќР’Вon't worry, everyone! CANarchy, and brands, are still 'small,' 'independent,' and 'craft.'Р вЂќР вЂЎrom the Brewers Association earlier this morning: Did Fireman obtain three times what they paid for this sale? Perhaps some other BA(s) can figure out the financial details here. Р Р†Р вЂљРЎС™With other business investments, Fireman was oddly specific in selling companies for prices approximately three times what they paid,Р Р†Р вЂљР’В¦Р Р†Р вЂљРЎСљ Again, this isn't specific to beer, but the report indicated a definite financial benefit of holding onto businesses as a long-term strategy, suggesting that such a move would continue to multiply in value until around year 22 or 23.Р Р†Р вЂљРЎСљ Р Р†Р вЂљРЎС™This is worth consideration when another recent analysis by consulting firm Bain & Company showed a growing preference toward longer holding periods of up to 15 years. Р Р†Р вЂљРЎС™I donР Р†Р вЂљРІвЂћСћt know what will ultimately happen, but what is so attractive is that there is no time limit that is set,Р Р†Р вЂљРЎСљ echoed Three Weavers co-founder Lynne Weaver a month later, telling Brewbound she was excited by Р Р†Р вЂљРЎС™a lot of different optionsР Р†Р вЂљРЎСљ for long-term planning under CANarchy.Р Р†Р вЂљРЎСљ Р Р†Р вЂљРЎС™Private equity companies arenР Р†Р вЂљРІвЂћСћt in it for the passion, they are in it for the money,Р Р†Р вЂљРЎСљ Brewers Association director Paul Gatza said in a 2016 speech.Р Р†Р вЂљРЎСљ So, Fireman Capital has finally Р Р†Р вЂљР’ВflippedР Р†Р вЂљРІвЂћСћ their investment.Р вЂќР’В«elow are some snippets from the below linked article: 'The acquisition will provide us with a fully in-place infrastructure, including people, distribution and licenses, along with alcoholic beverage development expertise and manufacturing capabilities in this industry.' Monster's stock, which was indicated down more than 1% in the premarket, has rallied 10.1% over the past three months while the S&P 500 SPX, +0.28% has tacked on 8.3%. 'This transaction provides us with a springboard from which to enter the alcoholic beverage sector,' said Monster co-Chief Executive Hilton Schlosberg. The deal, which is expected to close in the first quarter of 2022, will bring the Cigar City (Jai Alai IPA and Florida Man IPA), Oskar Blues (Dale's Pale Ale and Wild Basin Hard Seltzer), Deep Ellum (Dallas Blonde and Deep Ellum IPA), Perrin Brewing (Black Ale), Squatters (Hop Rising Double IPA and Juicy IPA) and Wasatch (Apricot Hefeweizen) brands to the Monster portfolio. MNST, -0.63% announced Thursday that it is entering the alcoholic beverage business through an agreement to buy craft beer and hard seltzer company CANarchy Craft Brewery Collective LLC for $330 million in cash. Energy drink company Monster Beverage Corp.

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